Meredith owns a fruit orchard. She is alarmed by the mysterious loss of honeybees that pollinate her fruit trees. She wants to use facilitated giving to support a nonprofit group investing the situation. However, she's worried that very few people have heard of the problem so she won't be successful raising money. What should she do?
Please answer the following question after reading section 5.2 from our book.
Meredith owns a fruit orchard. She is alarmed by the mysterious loss of honeybees that pollinate her fruit trees. She wants to use facilitated giving to support a nonprofit group investing the situation. However, she's worried that very few people have heard of the problem so she won't be successful raising money. What should she do?
22 Comments
Ashley Garcia
12/10/2014 03:53:43 am
Meredith should try a cause-related marketing technique called facilitated giving. It is when a business makes it easier for customers to contribute to a cause. It brings more attention to her problem with her fruit orchard. The cause should be popular and the nonprofit group should be well known and they should have a connection to each other that will bring attention.
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Brian Augustin
12/10/2014 03:56:05 am
Meredith can just easily start a kickstarter to gain awareness. She can provide all the information and then people can donate to her group. If that fails then she can always try asking people to support her by donating to her and she can always give back to them.
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Mathew Abuali
12/10/2014 04:03:17 am
Meredith could try using kickstarter to get money for her business. If that doesnt work she could try advertising to the public to gain awareness of her business.
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francisco contreras
12/10/2014 04:04:39 am
Meredith can do a purchase triggered donation making it very easy for her cause to get out there. She will get funded very quickly as well. She could partner with any company that deals with outdoors like home depot, lowes, ace, etc.. She will accomplish her goals of raising awareness and money very easily.
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Molly Finnegan
12/10/2014 04:09:24 am
Meredith should use the "cause related marketing partnership". This will increase the sales of her business as well as raise money about her non-profit group. More people will become aware of her fruit orchard, and this will increase her business. Facilitated giving does not seem like the best idea. If the nonprofit group is not well known, then people may be less likely to donate. Since fruits generally will sell, she should sell her products while generating donations at the same time. This form of responsibility is a "purchase triggered donation". Therefore, she could raise awareness of the cause which will allow her business to get more people interested in her products. So the more people who buy from her, the more money she will make for the cause.
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Dragos Beldie
12/10/2014 04:10:35 am
Meredeth can find investors for her company that are willing to invest for a stake in her company, if she is willing to give up a small percentage. She can find advertisement company's that will advertise her company for her. She can also do what Brian suggested, starting a kickstarter to gain more money and publicity.
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Daniela Astudillo
12/10/2014 04:10:53 am
Meredith should try an in purchase-triggered donation, for every
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12/10/2014 04:15:55 am
i think she should sponsor those nonprofit groups to find out the cause of vanishing bees. So that, the nonprofit groups can solve her problem for her and other people through their experience and experiments
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Doug Corrado
12/10/2014 04:16:37 am
I think Meredith should try an "in purchase-trigger donation". She could select a particular item in her business and have part of the profit go directly to investing in her company. The costumers wont even known they are donating but it could really help her business.
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Konrad Kuczaj
12/11/2014 03:50:16 am
Meredith has multiple choices to choose from on how she should make money. She could get a sponsorship. She can also use "purchase-triggered donation" or she can get in-kind donation. I think the best one she could use for her business is the "purchase-triggered donation" because all the profit that a company makes for her item goes towards her.
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sonia shafique
12/11/2014 12:14:20 pm
Meredith can do a purchase triggered donation making it very easy for her cause to get out there.She will get funded very quickly as well. She could partner with any company that deals with outdoors like home depot, lowes, ace, etc.. She will accomplish her goals of raising awareness and money very easily.
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Ashley Carlos
12/15/2014 12:51:11 am
She can use kickstarter, facilitated giving, or just advertise. She could also start a partnership. She can accomplish her goals of raising awareness and money. The internet is one of the fastest ways to get known.
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Alejandro Luyando
12/15/2014 01:25:39 am
Meredith should advertise this cause and nonprofit by the power of social media! Social media is used for everything! She can get a lot of peoples attention as well as get the caused known. This can get a lot of more peoples support.
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Brook Garbie
12/15/2014 03:33:47 am
Meredith can do what Brian suggested start a kickstarted to make more money and get more publicity. She can also do purchase triggered donation which will make it easier for her cause to get out there.
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Emily Garcia
12/15/2014 04:04:07 am
Meredith should really advertise via social media since, its used for almost everything. She has choices to chose from, with the sponsors. In my opinion she should try the"in purchase-trigger donation."
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Bianca Gracia
12/15/2014 04:05:43 am
Meredith can try to use kickstarter to help make money for the business, also if that doesn't work she can advertise online or on social media to make her business known.
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Marta Muczynska
12/16/2014 01:02:33 am
Meredith should do the "cause related marketing partnership".It will raise money for your non profit group and increase the sales of the marketing.Using the "purchase triggered donations" because the profit will go into her product.Also, she should raise awareness of her cause and will interest more people. Meaning the more people interested in her product the more money she will raise.
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Yuuka Ikeshita
12/16/2014 01:07:18 am
Meredith can either try using a kickstarter, or an in purchase triggered donation.However if she does try an in purchase triggered donation she should get her organization more known. She can ask other well known companies for help by writing them a business letter and maybe hosting a charity together.
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Jodel Concepcion
12/16/2014 03:38:59 am
Meredith can try to use kickstarter or advertise to gain awareness and hopefully to get money for her business.
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David Delgado
12/17/2014 04:15:22 am
Merideth should start a kickstarter. As long as her cause it true and honest she should get noticed and funded. Once she gets noticed she could be sponsored by bigger companies who would donate.
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Jason Fleming
12/17/2014 04:16:48 am
She should try to do a purchase triggered donation so she can get more money to help fix her problem
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Agnes Warda
1/29/2015 06:44:54 am
Meredith should try an in purchase-triggered donation, for every
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